Hope no-one is offended to be called middle aged, especially if you're in your forties and even more especially because much of our b2c business comes from this age group. For two main reasons: being a parent (Go-Safely Gap Year) and being a child (Go-Safely Parents).
Parents of teens about to set off around the world don't want to be too demanding but also need to know that everything's good with their adventurous offspring. They don't necessarily want to called up in the middle of the night to receive confirmation that the plane arrived safely in Bangkok. But, when they get up in the morning, it would be nice to know that because there was no call at all, they can be sure as sure, that everything's well.
As middle aged children they have a need upwards as well as downwards of their own age group. Baby boomers - all fit and well, healthy in person and in pension, are travelling in unprecedented numbers, and for all the same reasons as above, Go-Safely.com fits the bill.
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