I’m feeling a bit two-faced. Across our ten years of service we have regularly and periodically offered to reward anyone who refers our service to others and so bring us new customers. Our latest referral scheme actually rewards both the referrer and the referral (i.e. new customer), we think this is great, it means there’s something in it for everyone.
But isn’t the truth that you refer who you like and trust anyway? I do. If I find anyone good I just can’t wait to tell everyone I know. It gives me a really nice feeling to know I’ve helped a friend or colleague by promising them details of ‘a really good...’ and then promptly emailing them on. Equally recommendations from people I like and respect mean a lot, I don’t think I could recommend a company or tradesperson just because there was something in it for me if I didn’t think they would do a great job, after all it would reflect on me wouldn’t it if they didn’t?
Much of our new business – I’m delighted to say – comes from recommendations, mostly from existing customers and sometimes from old ones or just people who like what we’re about, naturally we’d like more, so how do we get it? Will our latest referral scheme promotion work? Or am I best just to say, if you think we’re good at what we do, please can you tell as many people as possible? We’d really appreciate it.
